Designated Conservative dice: I love newspapers, and wanted to love the Ann Arbor News. Unfortunately, the News' leadership lost touch with their readership a number of years ago. The paper failed because it became irrelevant to its current and future readers. Not because of technology and the Internet, but because of a failure of leadership.
:: Don dice: […] I'm not sure readership is the issue. Ads pay for the news. Newspapers across the country are losing ad revenue. And this is Michigan, where the economy has vaporized. The largest employer, the University of Michigan, doesn't need to use The News to advertise its events, jobs, or anything else. In fact, most of its listings are run for free, like the newspaper would for any non-profit or community group.
:: Tom Gantert dice: I am a reporter for the Ann Arbor News.
The problem has nothing to do with the paper's management losing touch with the readers. The problem isn't with readers tuning us out.
It's advertising and how technology has changed that aspect of business.
[…] You will not find a newspaper in this country that is doing better today than it was 15 years ago.
Not one.
You can't blame that on The Ann Arbor News.
Es el hado, el destino... Absurdo.
Para quienes no estén al tanto, aclaramos que el Ann Arbor News abandona el papel por internet después de 174 años de historia impresa. Se trata del único diario de la ciudad homónima de Michigan, que cuenta con unos 115.000 habitantes y es sede de la universidad de ese estado.
El diario, que tuvo una tirada de 50.000 ejemplares, continuará su vida online, aunque su editora, Advance Publications, ha anunciado que los jueves y domingos tendrá una edición impresa.
Los 272 trabajadores del periódico, cuyo edificio se venderá, serán despedidos y algunos de ellos podrán postularse para integrar la reducida redacción del digital.
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